Join the Sea Safe Movement
Are you passionate about safety?
Discover how Sea Safe is transforming safety culture in the Australian commercial seafood industry, with the help of Safety Advocates.
What is a Safety Advocate?
A Safety Advocate is a dedicated individual passionate about the Australian commercial seafood industry. They prioritize safety, ensuring that everyone can enjoy their work and return home safely. These advocates are instrumental in fostering a culture of safety, engaging with peers, and sharing valuable insights to improve industry standards.
What to Expect as a Safety Advocate
Join a Vibrant Network
Connect and Collaborate
Engage with a diverse group of industry professionals who share your passion for safety. Participate in online meet-ups to discuss challenges and successes.
Share and Learn
Openly exchange ideas and experiences with peers. Discuss what's working, what's not, and explore innovative solutions together.
Co-Design Safety Tools
Work collaboratively to develop practical resources that enhance safety in real-world scenarios. Your insights shape the tools we create.
Supportive Peer Network
Be part of a community that spans different fisheries and roles, offering support and learning opportunities for everyone involved.
What We Ask of You
Commitment to Safety
Passion for advancing safety standards within the seafood industry.
Honest Feedback
Provide candid insights and share your real-life experiences to help us improve safety practices.
Continuous Improvement
Embrace opportunities for growth and development, both personally and for the industry.
Collaborative Spirit
Work together with fellow advocates to foster a culture of safety and continuous improvement.
Meet Our Safety Advocates
Our Safety Advocates are the backbone of our mission, bringing years of experience and dedication to the table. They are committed to enhancing safety and supporting their peers in the seafood industry.
Julie Petty
General Manager, Policy and Projects
Meet julie
In early 2024, Julie Petty took on the role of General Manager, Policy and Projects after two years as SIA’s Aquaculture Policy and Project Officer. Julie Petty has more than 16 years of project management experience working in Australian agriculture, predominantly horticulture and red meat. Julie has on-the-ground experience with practical research, development and extension (RDE) theory from her work with the Australian goatmeat industry and Meat and Livestock Australia where she managed the goat RDE program.
Brett McCallum
Commissioner, Australian Fisheries Management Authority
Meet Brett
Brett has more than 44 years of experience across the commercial fishing, pearling and aquaculture sectors. He served as CEO of the WA Fishing Industry Council and the Pearl Producers Association, and later worked as a fisheries consultant. He is a past Deputy Chair of the Fisheries Research & Development Corporation and was inducted into the National Seafood Industry Hall of Fame in 2022.
Brett has represented industry on numerous state and federal committees, with expertise in fisheries management, policy, natural resource management, consultation, economics and business. He has also held senior roles with MG Kailis Group, Broome Pearls and Lombardo Seafoods.
He currently serves as a Commissioner for the Australian Fisheries Management Authority, Chair of the FRDC Research Advisory Committee (WA), Consultant for Safety and Training at the WA Fishing Industry Council, and Director of a private fisheries consulting business. He is committed to inclusive industry leadership and supporting the next generation.
Michael O’Brien
General Manager, Australia Bay Seafoods
Meet Michael
Michael has dedicated more than 52 years to the Australian fishing industry, building a career defined by experience, leadership, and a commitment to industry best practice.
He began his journey as a cadet skipper with Markwell Fisheries, later taking the helm of vessels operating in the Northern Prawn Fishery. In 1995, Michael transitioned into fisheries management — a field in which he continues to work today as the General Manager of Australia Bay Seafoods, based in Darwin.
Throughout his career, Michael has remained a strong advocate for safety and mental health at sea, championing initiatives to support the wellbeing of those working in Australia’s commercial fisheries.
Want to be a Safety advocate?
Are you passionate about safety in the seafood industry? Become a Safety Advocate with Sea Safe and help us foster a culture of safety. Connect with like-minded individuals, share your experiences, and contribute to meaningful change. Together, we can ensure that everyone goes home safely at the end of the day. Ready to make a difference? Reach out to us today!
What Our Advocates Say
"Being a Safety Advocate has allowed me to connect with like-minded professionals who are committed to making a difference. It's a rewarding experience that enhances both industry-wide safety practices."
"The network provides a fantastic platform for sharing knowledge and experiences. It's empowering to be part of a group that genuinely cares about improving safety standards."
"I've seen firsthand the positive impact of our collective efforts. The support and collaboration within this community are unparalleled, and it's a privilege to contribute to such meaningful work."